Frequently Asked Questions

DOOH advertising uses digital screens to display ads, often managed through centralized systems. Advertisers schedule and target campaigns based on location, time, and audience data. Dynamic content capabilities allow adjustments based on weather, traffic, or real-time analytics, maximizing relevance and impact.

DOOH advertising uses digital displays, such as LED screens, kiosks, or interactive billboards, in public spaces to deliver dynamic, targeted messages. It modernizes traditional out-of-home advertising by incorporating digital content, data-driven strategies, and real-time updates for engaging campaigns.

Yes, DOOH advertising is accessible to small businesses through programmatic platforms, which allow targeted, budget-friendly campaigns. Businesses can select specific locations, times, and audience segments, ensuring cost-effective exposure tailored to their local customer base.

Location-based targeting uses geospatial data to deliver ads in areas where the target audience is most active. Factors like demographics, foot traffic, and nearby businesses inform placement, ensuring ads reach relevant viewers at the right time for maximum impact.

The cost of a DOOH campaign varies depending on location, screen size, duration, and audience reach. Rates can range from $500 to $10,000 per week per screen. Programmatic DOOH options offer flexibility, allowing businesses to control budgets and optimize spending based on specific goals.

DOOH advertising uses digital displays, such as LED screens, kiosks, or interactive billboards, in public spaces to deliver dynamic, targeted messages. It modernizes traditional out-of-home advertising by incorporating digital content, data-driven strategies, and real-time updates for engaging campaigns.