FUZE Fireside Chats | Joel Martin & Julia Heringhaus: Introducing adFUZE
"adFUZE is revolutionizing Out-of-Home Advertising through digital signage and powerful partnerships. The future is here. Now, let's show you what we're talking about."
Welcome to FUZE Fireside Chats—the series where we aim to shed light on industry trends, share expertise, and showcase the people and stories behind the brands that make FUZE Technology a success.
We're kicking it off today with adFUZE, our out-of-home advertising platform that showcases digital ads on chargeFUZE station screens nationwide. Meet our adFUZE experts, Joel Martin and Julia Heringhaus, who have joined us today to provide insight.
chargeFUZE may be the flagship vessel, but adFUZE is the machine that bridges the true connection between brands and eager high-traffic audiences at sports stadiums, casinos, festivals, events, concert arenas and more.
Grab a sizzling sip, and let's dive in.
Q: Welcome, Joel and Julia! Could you introduce yourselves and share your background in the industry?
Joel: I'm Joel Martin, SVP of adFUZE. I've worked in the advertising industry for years, having helped start several programmatic networks from the ground up. I have a passion for startups and the opportunity to combine AdTech innovation with creativity.
Julia: And I'm Julia Heringhaus, adFUZE's Sales Coordinator. I've been in the out-of-home (OOH) industry for over three years, bringing a well-rounded perspective to the team.
Joel Martin, a seasoned advertising professional, brings a wealth of experience from his time at Brightbox, DNP, and Swiftmile and a passion for startups. As he chats, he proudly shows off his ripe, freshly grown tomatoes at home—just one example of his enthusiasm for nurturing growth, both in his personal life and through adFUZE. His love for combining innovation with creativity is vital in the ever-changing advertising landscape.
Julia Heringhaus, adFUZE's Ad Sales Coordinator, has worked in various roles within the OOH industry for over three years. Julia's diverse experience, encompassing ad operations, account management, and ad sales, allows her to effectively navigate the complex landscape and contribute to adFUZE's growth and success.
Q: What makes adFUZE unique?
Joel: We're not just providing a service – we're building partnerships. adFUZE is about connecting brands with their audiences in high-traffic areas. Our aim is to create immersive experiences that leave lasting impressions.
Julia: I love seeing the moving parts that make adFUZE work, from connecting with clients to coordinating the ad placements. It's exciting to work with brands that I've admired my whole life, brands that always seemed larger than life, and now I get to be a part of bringing their advertisements to life.
Q: Could you share some of adFUZE's recent successes?
Joel: Our work with the Ad Council, a non-profit organization, was a significant milestone for us. Through digital signage campaigns in San Antonio and San Diego, we were able to raise awareness for hunger in the United States in collaboration with Feeding America.
Julia: By the end of September, we reached over 1 million impressions through adFUZE screens. It’s amazing to see our clients connecting with audiences on a large scale, and we’re excited to continue driving growth for our partners.
adFUZE's focus on building partnerships and creating memorable experiences has led to impressive results. The team's dedication to innovation and customer satisfaction has helped establish the platform as a major player in the OOH advertising landscape.
Q: What advice would you give someone interested in the OOH industry?
Julia: Passion is crucial. The OOH industry is all about making connections and building relationships. Network, attend industry events, and make the most of every opportunity to learn and grow.
Joel: The industry is constantly evolving. Stay adaptable, embrace change, and always keep that human touch in everything you do. Never undervalue what that can do.
With a focus on passion, adaptability, and maintaining a human touch, Joel and Julia's advice for those interested in the OOH industry is invaluable. Emphasizing the importance of building connections and staying ahead of industry changes, their insights are essential for anyone looking to make their mark in the world of out-of-home advertising.
As the world of OOH advertising continues to evolve, adFUZE remains committed to staying at the forefront of technology and creativity. Keep an eye out for their cutting-edge campaigns at a venue near you, and experience the power of digital signage that connects brands with audiences in unforgettable ways.
"That wraps the first FUZE Fireside Chat! I hope you enjoyed getting cozy with us (and learning about the booming world of out-of-home advertising). Stay tuned for more insightful conversations from the world of FUZE. Remember, when you need to ignite your brand's potential, think adFUZE." 🔥💡🚀 —Bhavya Rai
Interested in adFUZE for your business? Book a meeting with Joel here!
Until next time, FUZERs -- #NeverMissAMoment.
